Google’s AI Mode has officially launched in the UK from 29 July 2025, changing the way people use search results. Instead of browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, splitting queries into sub-questions to deliver rich, structured overviews.
While this provides convenience for searchers, it creates concerns for businesses and publishers. Reports suggest that click-through rates from Google have dropped by 50% since AI Overviews were rolled out, with some news-related queries seeing up to 69% of searches end without a site visit. This could mean a substantial drop in referral traffic for websites that get most of their traffic from organic search.
To adapt, brands will need to rethink SEO strategies. This includes optimising for Answer Engine Optimisation (AEO) and Generative anonymous Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be essential in this new landscape.
At Piranha Digital, we work with businesses prepare for an AI-driven search environment. Our tailored SEO strategies combine technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience is searching through traditional listings or AI Mode.
Now is the time to adapt. Get in touch with Piranha Digital to guarantee your SEO is ready for the future of search.